This weekend I spent a lot of time inside. That's not necessarily normal for me as I like to be outside either working or playing with the kids most weekends, but it was so dang cold here. On two separate occasions I told the kids we could have a fire and roast marshmallows. We've been saving the super dry Christmas tree to watch it burst into flames in the fire-pit. 

Yes, that is how I parent.

My wife vetoed the suggestion both times because it was so cold and both times I stepped outside to test the temp and was hit in the face with high winds and sub 35 degree temperatures. I thought, both times, "How can it be too cold for a fire?" That almost doesn't make sense in Texas. It did make sense this weekend, but it got me thinking on another level.

How often do I avoid or overlook doing things that don't make sense on the surface? Many times, these are the very things I need to do to grow as a leader, a husband, a father or to grow our company and the folks I get to invest in there. Conversations need to be had that could be rationalized to wait until after a vacation or rushed to happen before. Costs may need to be cut even though it appears that it would be short-sighted. Investments need to be made even though it may "feel" like an impulse purchase.

Sometimes it really is too cold for an outdoor fire, but other times that nudge to do something a little crazy is healthy and wise and should be trusted and acted upon.

I remember when I ran the very first radio advertisement for our team. Even some of my closest friends within my industry thought I was crazy investing that amount of money at the time. Radio is a media that takes considerable time and an unusually large budget to have much benefit at all. But, I had an instinct that said our message and the stories of our results would cut through the chatter and get response. In this situation, "it is too cold for a fire" looked more like "it is too early for you to do radio," but instead of taking the warning and playing it safe, I put on my heavy jacket (carefully designed a campaign) and braved the cold (went where others thought I was foolish to go) and it turned out to be very warm and rewarding (we received calls from interested home sellers within hours of our first ads running and have been sought out as on air real estate experts ever since.)

That got long, but I dare you to look for areas of your life where you can get a little crazy in a good way!

Have a phenomenal week,


Todd Tramonte

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Todd Tramonte is an industry leading communicator about real estate, marketing, client experience and business best practices. Through expertise, education, and a results-oriented approach, Todd and his team at The Todd Tramonte Home Selling Team have one common goal: Provide the absolute most valuable expertise, counsel and direction through the home selling and buying process and ensure that it is fun by working as a team of experts each complimenting each others' strengths. Find other articles written by Todd.