"We are going to wait until Spring or Summer to sell our house."

This is what many Dallas area home owners are thinking and saying right now.  Most of them believe that this is a wise strategy, but likely cannot trace this decision to any reliable information that would lead them to this conclusion.  The "conventional wisdom" is that folks tend to sell in the Spring and Summer due to school being out in the summer and the warmer weather bringing green grass, colorful flowers and great weather for getting out and viewing houses.

Experience and reliable market data show us that this is not always the case.  In the Dallas area in 2012, May, June and July each accounted for 10% of annual home sales.  Suprising to many though December accounted for 8% of annual home sales.  Simply put, our market does not have massive swings in activity from season to season. 

With the warmer months comes more competition to sell as many more home owners put their houses on the market to compete for the same buyers. 

WHICH BRINGS US TO 3/5/13. 

Spring is upon us and before we know it the school zones will be turned off for a few months.  How can sellers navigate the more competitive market while still achieving maximum value sales in short periods of time?

And the answer is...  You must be working with a true expert or even better a team of experts who have a proven plan for achieving top dollar sales quickly in this type of market.  Would you like to know what our plan looks like?  Here you go:

  1. You must position the house to knock the socks off of prospective buyers (do the work up front)
  2. You must market the home to multiple target markets (price, area and feature specific buyers, agents, investors, neighbors etc.) and with multiple forms of media (home search websites, branded websites, generic websites, print, video, radio, events, proprietary lists, geographic direct mail, psycographic direct mail etc.)
  3. You must negotiate from a position of strength with a proven strategy for success.  Negotiation starts day one and never ever waits on a "contract."

If you recognize the value in a proven and repeatable system for achieving top of the market home sales prices and doing so in extremely short time periods, you can have a tremendous experience selling your home right now.  If, however, you follow tradition and the "conventional wisdom," you are likely to experience traditional and conventional results which when quantified result in lower sales prices requiring longer periods of time with significantly more stress involved. 

 

If you would like to know more about our highly detailed and successful marketing programs, please call 214.216.2161 right away.  The time is now!