Our team works with hundreds of home sellers every year and the first thing I tell our prospective listing / marketing clients is that almost half of the homes in Dallas, TX that go on the market don't sell. I know this sounds shocking, especially in a real estate market as attractive as Dallas, but I'm sure you have seen this as well. You probably drive the same streets in and out of your neighborhood every day. You have seen that house that had a sign in the yard for six months and then it had a different sign in the yard for a year and is now on the third home for sale sign. Most Dallas home sellers are not told about this documented fact.
Would you approach an important process more carefully and attentively if you knew you only had a 50% chance of success? So would I, and I do. The folks who we have the privilege to work with who have a home for sale in Dallas or surrounding areas get the facts. Since we know that a huge portion of the current housing inventory will sit on the market for extended periods of time due to poor positioning, exposure and usually pricing, we can use this information to better position our clients' homes for sale in Dallas. If you know that homes in a specific price range are expiring, but homes just two dollars per square foot lower are selling very quickly, then you have the tools to be successful. Pricing correctly from day one will almost always save Dallas home sellers from having to reduce the price multiple times. This typically ends up netting lower sales prices anyway.
If your Dallas Realtor never takes the time to study the Dallas home sales information, you'll find yourself likely losing money.
The Todd Tramonte Home Selling Team specializes in selling Dallas and Richardson area homes that have had difficulty selling. Our marketing is specifically crafted to deal with the realities that come with a home that hasn't sold for a while. Many people view a home that has been on the market for more than 100 days or so as "shelf worn," or simply not good enough. Others will assume that a large discount is warranted. We counter those ideas with research based messages to excite buyers about the opportunity they have to own the homes we market. Our track record is well above average for Dallas home sales. This however is not a brag post on our team. There is a small group of elite agents all across the country who truly approach the home selling process with expertise and dedication.
I often compare the process of selling a home with the process of arguing a position in court. The very best attorneys have the very best information and are skilled in crafting a position / argument around the facts. Not all lawyers are the same and therefore not all clients receive the same value. Real estate is similar and the level of expertise of your Dallas real estate agent is crucial to your success in selling a Dallas home.
So, if you find yourself with a home that won't sell, make sure that you are working with a team of agents who know your market and understand what is moving the market up or down. You'll find that there is a right way to sell a home and you'll thoroughly enjoy handing off your keys in exchange for a check.
If you would like to know more about how to sell a Dallas home that has been difficult to sell, or if you'd like to know about the most important aspect of getting top dollar out of your home, which I call "the cupcake factor," email us today!
Todd Tramonte
The Todd Tramonte Home Selling Team
