If you’ve lived in Dallas-Fort Worth for more than five minutes, you already know—we’re not exactly slowing down. New businesses, new neighborhoods, new infrastructure… it feels like every time you drive down a familiar road, there’s a new crane in the sky or a new slab being poured.

 

But two major events on the near horizon are about to throw fuel on the fire:

  • The 2026 FIFA World Cup will host multiple matches in DFW.
  • Universal’s new family-focused theme park in Frisco is under construction and expected to open the same year.

Those are big, exciting happenings within the Metroplex, but they're much more than that too. They're a roadmap to opportunity—if you know what to do with it.

 

Is Real Estate a Smart Investment Because of These Events?

Short answer: It can be. But like anything else, the devil’s in the details.

 

Let’s start with the World Cup. We’re expecting more than a million visitors in a 30-day window. That means hotel rooms will be packed, rental cars will be scarce, and short-term lodging will be gold. If you’ve got a property (or want to buy one) in the right area—and the city allows it—there’s serious income potential.

 

Now, the theme park. Unlike the World Cup, this isn’t a flash-in-the-pan event. It’s a long-term magnet. Families will be visiting Frisco year-round, which means recurring demand for lodging, rentals, and properties near the action. That’s a different kind of investment play. More stable. More predictable. Possibly more profitable over time.

 

But neither of these are guaranteed windfalls.

 

Three Questions Every Local Should Ask Before Investing

Whether you’re looking to make a move now or just planting seeds for the next couple of years, here’s what I want you to think about:

 

1. Do I have the right kind of property—or access to one?

Not all properties are built for short-term rental success. City zoning, HOA restrictions, parking, layout, and location all matter. Just because you have a guest room doesn’t mean you’re ready to cash in, and buying a second home with a mortgage, taxes, and insurance just to “maybe” rent it out for three weeks during the World Cup is not a strategy. That’s a gamble.

 

2. Can I turn short-term buzz into long-term value?

This is where a lot of investors miss the mark. The question isn’t just, “Can I rent it out next June?” It’s, “What will this property do for me in five years?” If it’s near Frisco, Universal, PGA, or Dude Perfect World, the answer could be a lot—if you play it right.

 

3. Do I have the right team behind me?

You don’t need to be a landlord, a handyman, or a hospitality pro. You just need a plan and a team you can trust. Real estate agents who know this market. Lenders who understand investment properties. Insurance pros who won’t leave you high and dry if a guest trashes your kitchen.

 

We’ve helped dozens of local families do this the right way—and we’ve watched plenty try to wing it and regret it later.

 

When Is the Right Time to Act?

If you’re considering investing because of the World Cup or Universal’s new theme park, your window is right now. Prices are still relatively stable in many areas, interest rates are fluctuating but manageable, and you still have time to prepare, furnish, and permit a property before these big events.

 

But this isn’t just about capitalizing on an event.

 

It’s about owning something valuable in a city that’s growing like crazy. It’s about building long-term wealth with a tangible asset in one of the most resilient, opportunity-rich markets in America.


Want to Talk About It?

You don’t have to commit to anything today. But if you’re even remotely curious, let’s talk.

We’ll give you a no-cost, no-pressure strategy session where we break down:

  • What types of properties to look for
  • Where the real opportunities are (and aren’t)
  • What costs you need to consider
  • What you need to get started

Call or text us at 214-310-0008 or head to ToddTramonteTeam.com and click the Strategy Session button.

 

Whether buying your first investment property or expanding your portfolio, you don’t need to take a guess. You just need a guide who’s been there before.

 

Let’s get you there.